If you had a large budget for a new watch. Let’s say £15000 what would shop on? The brand name, movement or case material?

The reason for the question is that many people always say if i had the money i would by a Rolex, is this simply because of the brand, it’s symbol of status or the quality of the Swiss movement?

Let’s be honest you can buy a watch with a high quality movement like the Swatch Irony

This watch is about £100 / $200 and has a ETA 2841 which is a modified version of the 2824-2. The ETA 2824-2 is often the base for more expensive watches.

Now instead of the movement think about the material? The watch below is available in 18kt white or rose gold. The crystal is AR-coated sapphire the cost of this watch is just over £16,000  very nice you might think.. but the movement is made in Japan but its a Seiko Credor caliber 6898 with 26 jewels very impressive.

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